New Delhi: All the food lovers, here's some great news in store for you. Zee Entertainment Enterprises Ltd. (ZEE) has announced the launch of its first international 24 hours food and lifestyle channel ‘Living Foodz’.
Living Foodz will mark its first foray with the launch of a brand new premium TV channel by the same name in India. In a year’s time, the channel will be available across more than 100 countries worldwide. Eventually, Living Foodz aims at producing global content for global audiences.
The audience will be taken on exhilarating food expeditions alongside eminent food personalities like Ranveer Brar, Gautam Mehrishi, Rocky & Mayur, Vicky Ratnani, Kunaal Kapur, Rakhee Vaswani through their different shows.
Commenting on the launch Mr. Punit Goenka, Managing Director, Zee Entertainment Enterprises Ltd. (ZEEL) says, “Living is our endeavor to showcase audiences with great lifestyle content. Growth of digitization is leading to fragmentation of audiences, thereby creating an opportunity for differentiated and genre specific content. Moreover, increasing digital households are giving rise to increased audience expectations and demand for more diverse viewing opportunities. Under this scenario we are launching Living Foodz for people who love exploring and knowing more about food.”
Commenting on the launch Mr. Amit Nair, Business Head, Living Foodz says, “Food in India is synonymous with entertainment. Living Foodz be an ultimate food & lifestyle destination for Indian foodies who want to make some quick, easy, balanced meals as well as learn about interesting world cuisines by exploring places, culture and people worldwide.”
In order to connect with audience, the channel will feature shows from food solutions to lifestyle experiences around food like:
Rocky and Mayur Food Xpress: Rocky & Mayur the awesome twosome get on the trail of the most exciting and incredible journey of their lives to discover India’s spiciest, most exotic, and expensive.
Chef on Wheels: Chef on Wheels goes back to where our fruits and veggies originate and meet the people behind it while discovering the places and stories unknown in this new adventurous show Chef on Wheels with Chef Gautam Mehrishi.
Vickypedia-Taste Ka Encyclopedia: Presenting Chef Vicky Ratnani as the master of International cooking in his brand new show Vickypedia. Vicky takes you on a whirlwind tour of some of the most fabulous recipes across the world.
The Great Indian Rasoi (Season 2): Newer places, new experiences and mouth-watering food. The most authentic ‘on the road’ exploratory food show is back in its second season with Chef Ranveer Brar.