Bhopal: If you are found chewing tobacco or smoking in Madhya Pradesh on May 31, you may be handed a red rose -- a gentle caution by none other than the Madhya Pradesh government on `World No Tobacco Day` for people to kick the habit.
Inspired by the depiction of non-violent persuasion in Bollywood blockbuster `Lage Raho Munnabhai`, the state health department has instructed its employees to practise `Gandhigiri` to persuade people not to indulge in tobacco use.
Consequently, anyone found consuming tobacco would be presented a red rose rather than being penalised by the officials.
According to a circular issued to all districts, individuals who would announce quitting smoking or tobacco chewing on the occasion would be honoured. The government would also reward those agencies who are working to check tobacco use among people.
"In the villages, residents would be motivated to declare their village tobacco-free. And to check tobacco use in the village, tobacco guides would be appointed," the circular reads.
"But most important would be to make the women aware about the harmful effects of tobacco so that they could bring pressure on males to quit the habit," it adds.