Mahesh Babu to support Farhan Akhtar`s social campaign MARD

Mumbai: South actor Mahesh Babu will now voice his support for filmmaker-actor Farhan Akhtar`s campaign MARD (Men Against Rape and Discrimination).

Farhan Akhtar launched the campaign MARD, after the death of the gang rape victim in Delhi. The actor has now been joined by Mahesh Babu, a Tollywood star, who is all set to recite the poem MARD, and collaborate with Farhan in the cause. MARD-Men Against Rape and Discrimination, is a poem written by Farhan`s father and lyricist Javed Akhtar. Mahesh will narrate the poem in Telugu for Farhan`s venture, designed to create awareness among men to respect women and promote gender equality. "This poem which has already been translated in Marathi, Urdu and Bengali will now be translated in Telugu. Mahesh Babu has agreed to record the poem. As Farhan wanted to reach out to people in the South too, he felt no one else could make more of an impact than Mahesh Babu," Farhan`s spokesperson said in a statement here. The recording will be done tomorrow in Hyderabad. Farhan, who has taken a pledge to spread awareness about gender inequality and has launched a drive to condemn crimes against women through various mediums and languages, now wants to reach out to as many people as possible. PTI