Meet Kapil Sharma as `used-less` product in new ad
Star comedian Kapil Sharma features in a unique avatar of an unused juicer in a kitchen, for a new television campaign for a online classifieds platform.
New Delhi: Star comedian Kapil Sharma features in a unique avatar of an unused juicer in a kitchen, for a new television campaign for a online classifieds platform.
The quirky TVC uses the much-loved Kapil`s style of humour to tell the life story of unused products, which want to be sold on OLX in order to find owners who can use them. It touches upon people`s habit of stocking goods that are not being used.
Talking about the idea of roping in Kapil for it, Amarjit Batra, CEO, OLX.in, said in a statement: "Kapil Sharma personifies humour in India, and that resonates strongly with OLX`s style of messaging. The brand association between OLX and Kapil Sharma for this TVC was seamless as both have risen recently to become strong brand names that are loved by people and have become a part of their daily lives."
Conceived by advertising agency Lowe Lintas, the ad portrays Kapil as a juicer in the kitchen of a woman who has not used the juicer in years.
Kapil as the juicer, urges the woman to either use him or sell him off on OLX. On being tagged as `useless` by the owner, Kapil (as the juicer) retorts that in his current state, he is `used-less` and not `useless`.
"Since Kapil Sharma is hugely popular, our challenge was to ensure that he looks and sounds different in this TVC while retaining his core essence. So, we came up with the idea of Kapil as a product. The balance between Kapil Sharma the person, and Kapil Sharma the product was critical," said Shayondeep Pal, group creative director, Lowe Lintas.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.