New Delhi: ‘Rockstar’ actress Nargis Fakhri has signed on as brand ambassador of HCL Infosystems`s computing products.
As part of the deal, Nargis has done a photo shoot for the brand. It will be used later.
She will endorse HCL`s computing products - ME branded Laptops and Tablets, HCL Desktops and Beanstalk All-In-One`s - across various platforms and will also feature in upcoming multimedia ad campaigns.
She is "ecstatic".
"HCL`s gadgets are trendy, very user friendly and absolute value for money products. It is a brand that has a legacy of bringing innovative products keeping in mind the Indian market and I am looking forward to this association with a home grown brand," Nargis said in a statement.
The brand wants to "reach out to newer customers and markets" through their association with Nargis.
"Nargis Fakhri`s sophistication, style and cool quotient superbly personifies our brand. The association with Nargis, I am sure will add to our image as a brand that not only spells value for money, but also that offers next generation stylish computing devices," said Princy Bhatnagar, vice president and head Consumer Computing, HCL Infosystems.