New Jockey ‘uplift’ undies, men’s answer to push-up bras

Last Updated: Dec 10, 2011, 15:53 PM IST

Melbourne: Jockey has launched new “uplift” underpants for men that could do the magic for them as push-up bras do for women.

The Jockey Euro-style trunks, modeled by Australian cricketer Mitchell Johnson, promise to show a man off with a prominent advantage apart from support, confidence and comfort, and come for only 29.95 dollars, the Courier Mail reported.

Nowadays, underwear are also available that cost almost as much as the trousers that cover them.

Calvin Klein, Diesel and HOM all have trunks on sale in Australia that hit almost 70 dollars a pair.

ANI