Now go virtual shopping in cafe!

New Delhi: Online fashion and lifestyle shopping portal has launched 30 virtual stores across outlets of a cafe chain in two cities - Delhi and Bangalore.

The portal has tied up with Cafe Coffee Day for the virtual stores, through which customers can view, choose and buy from a large range of products like apparel, shoes, accessories, mobiles and home products.

The idea is to make shopping really simple, quick and easy.

"We are always looking to make the shopping experience easier and more convenient for our customers and the introduction of the virtual store is a great achievement," Manmohan Agarwal, founder and CEO,, said in a statement.

The virtual stores feature pictures of merchandise from the website, with each having a corresponding QR or NFC Code - two latest technologies. Customers can select any item by scanning the QR code or tapping on the NFC code via their smartphone and they will be taken to the website, where they can buy the item which will then be delivered to their doorstep.

What`s more? You can get an instant discount of Rs.200 if you buy from the virtual store.

The initiative targets college-goers and working professionals.

"Today, Indians living in big metros are very busy and this initiative offers them an opportunity to shop while they chill. We settled on outlets near corporates and youth hangouts as customers who come here have time on their hands and money to shop," said Nikhil Rungta, chief business officer,


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