Now take selfies of your bum with new 'Belfie stick'

London: An American company has created Belfie Stick that will help self-obsessed people to take pictures of their bum on their own.

The American Brand ON.com has came up with a new product called Belfie Stick, in which the person will just have to attach his phone to the stick and then will be able to click some raunchy pictures of their bum with no more awkward squats in front of the mirror, the Daily Express reported.

The Company's website said that with their bendable stick, customers can easily position it on the back side without the need of a mirror and will be able to shoot the exact angle they are looking for.

The device has been created by the company and retails at a whopping price of 53 pounds that comes out to be 79.99 dollars.

The company has already gone out of stock after the bombarding demand but has promised to come with a new batch of stock soon.