New Delhi: Internet and social media have completely changed the dynamics of advertising. Commercials now focus more on the emotions, rather than the product that are being endorsed. And, more often than not, they succeed in striking an emotional chord with the viewers, their potential consumers.
Surf Excel Pakistan's recently released Ramzan ad is a classic example. You will be amazed to know that the short clip has now set the social media ablaze with its heart-touching content. In less than a week, it has achieved a milestone of more than 10 lakh hits on YouTube.
Not only in Pakistan, it is also winning hearts in India too.
It showcases the noble act of three kids who help a sweet vendor at the time of Iftaar. Okay! We won't reveal much here. Go, watch yourself: