New Delhi: Actor Ranbir Kapoor, the new face of Lay`s, one of the marquee brands from PepsiCo India, says he identifies with the brand`s tagline "Pal banaye magical" (make moments magical).
The 31-year-old, who reportedly demanded a whopping Rs.25 crore for the brand endorsement, says he believes that a lot of magical moments are hidden in "life`s ordinary moments".
"Lay`s stands for youthfulness, spontaneity and seeking simple joys in life`s ordinary moments. Their belief of `Pal Banaye Magical`, which has always celebrated the joy in life`s little moments, is something I can identify with," the "Rockstar" actor said in a statement.
"I genuinely believe that many a magical moment is hidden in life`s ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead," he added.
Actor Saif Ali Khan will continue to endorse Lay`s.
Speaking on the association, Gaurav Mehta, Category Director - Western Category, PepsiCo India Foods, said: "We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay`s brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of `Pal Banaye Magical`.”
"We believe this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India`s youth. We look forward to a great New Year and are confident that this partnership will be mutually rewarding," Mehta added.