Ranveer Singh signs endorsement deal with Myntra.com

New Delhi: Bollywood actor Ranveer Singh has been signed on to endorse Roadster, an in-house contemporary jeanswear brand by fashion and lifestyle e-commmerce platform Myntra.com. The `Band Baaja Baaraat` actor says he subscribes to the brand`s philosophy of not being bound to societal norms."I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly," Ranveer said in a statement.

Modelled on an outdoor lifestyle with a definite edge, Roadster, launched in December 2012 attempts to symbolise the spirit of freedom and living life to the fullest. Its new tagline is ‘Code for the Road’. Ranveer said: "I subscribe to its philosophy of not being bound to any societal norms and I`m really looking forward to doing some great work with Roadster as we continue ahead on the journey." The association marks the company`s focus on establishing itself as a fashion brand for young India. "Signing on Ranveer Singh is a sturdy step towards the evolution of the Roadster brand, which we intend to take to another level. Ranveer’s power-packed and unconventional persona makes him the ideal choice for the brand," said Vikas Ahuja, chief marketing officer, Myntra.