Los Angeles: Actor Robert Pattinson is to be the new face of French luxury brand Dior Homme Fragrance.
The 27-year-old signed the deal to front an advertising campaign for the men`s scent because it just "felt right".
"Before, I was so obsessed with thinking, `people are going to think you`re a sell out.` And now, of course, every single actor in the world has done one. In the past, I always said no to everything. I thought I`d be judged for it," femalefirst.co.uk quoted Pattinson as saying.
"Dior came up and it felt right. It was a big decision. I`ve turned down plenty of others at the last minute before," he said.
Pattinson also said he wanted very short hair for the advertisement campaign.
"Initially I was going to shave it off. I wanted to have really short hair for it. I guess it was out of fear, really. You`re doing an ad and you don`t want it to look like you`re posing," added Pattinson.