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Social logic behind hipster trend revealed

London: Youth inspired by the latest trends generally tend to set themselves apart from their peers by doing something no-one else does in their urge to become a true hipster, researchers say.

The study revealed that being socially distinctive in terms of having vintage-inspired fashion sense and cooler-than-cool attitude, is the answer to eternal hipness.

The study by Harvard University researchers analysed Facebook pages of 200 college students over a four-year period.
The team found that when your friends start getting into something you really rate – say an indie band – the hipper you are, the more likely you are to stop liking it, the Daily Mail reported.

“The meaning of an indie/alternative taste rests not just in the taste itself - but also in being the only one among one’s friendship circle that expresses it,” Kevin Lewis, lead study researcher and a PhD candidate in sociology said.

“If I like The Decemberists, and suddenly my friends start liking them too, suddenly I’m no longer socially distinctive.

“So this taste loses much of its appeal and I will run off in search of some new band to express my “hip” identity,” he added.

The study has been published in Proceedings of the National Academy of Sciences.

ANI

From Zee News

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