Averil NunesIs the sudden spurt in the enrollment at image consulting institutes and the number of people seeking image management services an admission that appearances are lucrative after all? Image Management — two words appear to have grabbed hold of people`s minds, mannerisms, and yes, their wardrobes too. Rakesh Agarwal, serial entrepreneur and co-founder of the Image Consulting Business Institute (ICBI) in India defines image consulting as “a form of visual communication. This is the art and science of optimally using clothing, grooming and body language (including etiquette) to your advantage, creating an image that is appropriate, authentic, attractive and affordable.” So why is everyone suddenly concerned about making an impression?
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