Versace mobile handset makes India debut, priced Rs 4.25 lakh

New Delhi: As global luxury brands continue to rush to tap the Indian market, Italian fashion house Versace`s high-end mobile phones today entered into the country with a price tag of up to Rs 4.25 lakh.

Versace`s exclusive Indian franchisee Delhi-based Blues Clothing Company (BCC) said the phones will be sold at eight points of sales in metros at `Versace Boutique` and `Versace Collection` stores.

"We are very bullish about the new range of Versace mobile phones in India. There is a market for such premium products here," BCC Executive Director Abhay Gupta said.

The company has launched two variants of `Versace Unique` mobile phones in different colours priced at Rs 3,95,000 and 4,25,000, he added.

The device boasts of features such as 3G compatibility, ceramic frame with an 18K gold and a five megapixel camera among others.

The Versace Unique, made by South Korean handset vendor LG, was announced officially earlier this year.

BCC is exclusive franchisee for a host of other luxury brands, including Italy`s leading names -- Versace Collection, Corneliani, Cadini, VJC and Gianni Versace.

India has been attracting lot of high-end luxury brands and products. Recently, Volkswagen Group company Bugatti Automobiles launched its `Bugatti Veyron 16.4 Grand Sport` sports car priced at Rs 16 crore.

Even Swiss watchmaker Audermars Piguet launched its new collection here with a single timepiece priced up to Rs 2.1 crore.

According to a recent CII-A.T Kearney report the luxury market in India is likely to touch USD 14.7 billion by 2015.


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