What stuff white people really like?
Washington: Golfing, Harley Davidson and Ghostbusters — these are the things white people really like, according to dating website OkCupid.
While the popular blog (and now book) ‘Stuff White People Like’ was the first to plumb the world of white people online, OkCupid took the next step and analysed profiles of online daters to figure out the tastes and interests of members by race.
The company selected about 500,000 random profiles from its total pool of 5.6 million active members and separated them into groups by their self-stated race and gender.
They then analysed the users`` profile essays, and pulled out the words and phrases that were disproportionately represented in each group.
"If you start looking through them, you start to see and you can just understand that while, yes, there is assimilation going on and definitely America is one culture, each of these ethnicities and races have very unique properties in the way that they describe themselves. They’re pretty powerful," ABC News quoted Sam Yagan, co-founder and CEO of OkCupid, as saying.
He said the site has members across the country, but skews slightly toward urban areas, such as New York, San Francisco and Chicago.
The analysis determined people of all races tend to include the names of personalities who share their race—white men list Tom Clancy, black women mention Alicia Keys.
Black women tend to reference religion and spirituality far more than other race-gender groups.
OkCupid found that white men tend to list "frat house" terms (brew, grilling and Phish, for example), while white women gravitate toward "escapism."
Novelists Jodi Pecault, Nicholas Sparks and Nora Ephron feature high on their list of words.
Words featuring high on white men’s list are—Tom Clancy, Van Halen, Golfing Harley Davidson and Ghostbusters.
On the other hand, white women like The Red Sox, Jodi Picoult, Boating, Nascar, and Nicholas Sparks.