London: A new study has revealed that men rely on their wives/girlfriends to buy more than half of their clothes, while they purchase only 30 pc of the items in the wardrobes themselves.
According to the survey conducted by fashion brand Joe Browns, women spend an average of two hours per month, 24 hours each year or 40 days in a lifetime shopping for clothes for their husbands and boyfriends.
In comparison, men spend far less time picking out pieces of clothing, which counts up to 50 minutes a month on an average or 16.6 days in a lifetime.
An analysis of 1,984 adults aged 18 to 50 years has revealed that the remaining percentage is made up of gifts from friends and family.
However, men are twice as likely to spend more on a single item of must-have clothing than women.
“Clearly British women take a great deal of interest in their own sense of style, but seem to spend as much – if not more – time caring about how their men look,” the Daily Mail quoted Simon Brown, spokesman for Joe Browns as saying.
The survey revealed that 68 pc of the men also profess to wear what their women want them to just to keep the fairer sex happy.
Interestingly, 71 pc said they preferred shopping online to hitting the high street with a partner on a busy Saturday afternoon.