New Delhi: Contemporary Indian art is conveying powerful messages. One of them is concern for environment and tigers.
A unique public art initiative, Artiger, is bringing 57 renowned artists, 50 corporate houses, 52 public spaces and the Ranthambore Foundation, the non-profit development groups and the common men under one umbrella to work for the cause for conserving tigers.
Conceived by curator and gallerist Aparajita Jain, art collector and promoter Swapan Seth and Delhi-based youth activist Nandita Kathpalia Baig, the project will facilitate dialogue between the common people and the stakeholders about tiger conservation with display of tiger art in public spaces.
The four-month project will be launched early December with the unveiling of "57 life-size fibre glass tigers" at locations across the capital.
Billed by the team as one of the largest public art displays in the country, it will feature prominent artists like Anjolie Ela Menon, Arpita Singh, Chittrovanu Mazumdar, G.R. Iranna, Jayasri Burman, Manu Parekh, Satish Gujral and several more.
Some of the corporate sponsors on the list include Abhishek Dalmia and Deepali Dalmia, Ambuja Realty, Apollo Tyres, Apolloindia (Raaja Kanwar), Artemis Hospital (Dr. Katariya), DLF and Borosil.
Announcing the project Friday, co-organiser Aprajita Jain said: "Art in public spaces is a highly potent awareness tool in a diverse country like India as it transcends boundaries. The overwhelming response that we have received proves we will make a difference."
The project will be implemented by Saath Saath Arts, an NGO that uses art to generate funds and awareness about public issues.
Commenting on the initiative, Swapan Seth, managing partner of art house Henry S. Clark, said: "Artiger was a remarkable testimony to the coming together of artists, corporates and government to leave behind an imprint on public spaces. It is often felt that Indian art has never received a collective corporate or governmental blessing."
The 57 fibre glass sculptures have been booked by corporate organisations. The funds raised from the corporates will be donated to Ranthambore Foundation, one of India`s oldest and most well-known organisations working in the field of tiger conservation.