London: It has emerged that Broadway theatres have scored record revenues in 2010.
According to the ‘Broadway League’, the industry`s trade association, the theatres took a record 1.06 billion dollars in 2010, nearly six percent more than the total in 2009.
It attributed the success to the diversity of shows currently on the New York stage, including 42 new productions, which had opened in 2010-11.
“The diversity of shows currently on Broadway succeeds in providing something for everyone,” the BBC quoted Charlotte St Martin, the Broadway League`s executive director as saying.
“So it`s no accident that we`re having the biggest season in our history and even in the toughest economic times have more than a 5 per cent increase in attendance year-over-year,” he added.
Hollywood stars and established shows such as ‘The Lion King’ and ‘Wicked’ drawing in crowds were credited for increased in attendance figures by 3 percent at 12.26 million dollars.
Ticket sales were also helped by a season which included well-received hits like spoof musical ‘The Book of Mormon’, ‘War Horse’ and ‘Spider-Man: Turn off the Dark’ which was beset with production difficulties.
Producers have also increased revenue in recent years from premium front-of-house and last minute seats, which could sell for as much as 400 dollars.