‘Incredible India’ shines at Bristol international balloon fest

Updated: Sep 08, 2011, 08:26 AM IST

London: Incredible India and cuisine of Kerala were promoted at the 33rd Bristol International Balloon Fiesta, Europe`s largest annual hot air balloon event, which attracted over half-a-million people.

India Tourist Board, London, in association with Kerala Group of Restaurants promoted the `Incredible India`.

"Kerala specialities were on display at the Fiesta and the joint promotion could attract a lot of visitors to India," T Haridas, a spokesperson of the Kerala Group of Restaurants, said.

DVDs and brochures on various states of India were also distributed at the four-day show, he said.