New Delhi: After handwoven carpets sporting art from leading Indian masters, People for Animals, an animal welfare NGO turns to art again for its annual fundraiser.
A limited edition collection of porcelain mugs featuring artworks by top 50 artists is expected to be launched and go on sale here on August 19-21.
"There is no reason why art should be confined to canvas or limited to a few. Every year PFA introduces a new and wonderful way to enjoy art," Maneka Gandhi, PFA chairperson told reporters here today.
"Last year our art woven carpets simply flew off the wall at sell-out shows in Delhi and Mumbai. I expect the same with our mugs," she said.
Proceeds of the sale are expected to go towards building animals shelters in Mysore and in Ghaziabad.
Artists works featured include Raja Ravi Varma, Jamini Roy, F N Souza, Ramkinkar Baij, S H Raza, Jahangir Sabavala, Paresh Maity, Binoy Varghese and G R Iranna among others.
Invented around 10,000 B C when a handle was first stuck on a cup, mugs have progressed from being simply beverage containers to ubiquitous, often decorative, desktop items.
"We are trying to elevate it to an object of art and move it from kitchen to formal drawing dining area," said Gandhi.
Priced at Rs 500 each has been curated by Transmedia, a consultancy firm-cum design studio run by Garima Jain in collaboration with the Delhi Art Gallery.
Says artist Manu Parekh, "I have been with PFA since its inception and continue to be amazed at the creativity and class of its annual fundraisers. It is a privilege to be part of the master collection."