Mumbai: Action-adventure thriller `Dhoom 3` will be released in Dolby Atmos, a technology that can lend a life-like cinema sound experience for viewers.
The announcement was made Thursday jointly by Dolby Laboratories, Inc. and Yash Raj Films (YRF).
"Great audio has been one of the key attributes of the `Dhoom` franchise, and this technology helps make the overall experience more realistic for our audiences connecting them with the thrill, excitement and the great music of the movie," Aashish Singh, vice President (Production), Yash Raj Films Pvt Ltd, said in a statement.
"We believe that with Dolby Atmos, we are ushering in a newer, better and bigger experience for the movie-going audiences that will truly envelop them into the grandeur of Hindi movies, elevating the complete cinematic experience while watching `Dhoom 3`," added Singh.
Dolby Atmos allows moviemakers a new level of creative control and ensures that audiences experience full impact of the sound mix.
The `Dhoom` franchise has proved to be a success among Indian audiences around the world, and now `Dhoom 3`, which has Aamir Khan in the negative role, is set to pump up the adrenaline again.
Produced by Aditya Chopra, the movie is written and directed by Vijay Krishna Acharya, popularly known as Victor. He had penned `Dhoom` and `Dhoom 2`. The movie also stars Abhishek Bachchan, Katrina Kaif and Uday Chopra in the lead roles.
Set to release Dec 20, `Dhoom:3` will receive a native Atmos mix at YRF Studios, which has been upgraded to be capable of mixing in Dolby Atmos.
"As we move forward in this association, we are committed to offer the Indian audiences the best of Bollywood`s cinematic experience," said Pankaj Kedia, country manager, Dolby Laboratories India.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.