`Ek Main Aur...` cash registers already ringing, rakes in Rs.21 crore
Mumbai: Karan Johar`s ‘Ek Main Aur Ekk Tu’ has yet to hit the screens but the filmmaker has already recovered Rs.21 crore which he had invested in producing the romantic comedy starring Imran Khan and Kareena Kapoor.
The production budget of the film was Rs.21 crore and the maker spent another Rs.8 crore on print, advertising and publicity etc.
The news is that ‘Ek Main Aur Ekk Tu’ has recovered Rs.15 crore by selling satellite rights and Rs.6 crore from music.
An official spokesperson of the film said: "All our primary costs have been recovered. We are very confident of our film and what it does at the box office only adds to the kitty of earnings."
A strong pre-release buzz has surrounded the film and Karan feels this is because the lead pair has added a zing to their performance.
"Very rarely do lead players in a film get the opportunity to essay characters that are so close to their real life - Imran and Kareena are playing themselves in `Ek Main Aur Ekk Tu` and that`s why they have been able to add that extra zing to their performances. It`s a slice of life film... a slice of their own lives," said Karan in a statement.
The film is releasing Friday coinciding with Valentine`s Day celebrations.