Mumbai: The makers of `Finding Fanny` have decided to premiere it on August 25, much before the release of the movie in September following a positive feedback to its trailer.
`Finding Fanny` is a quirky comedy directed by Homi Adajania and is set for release on September 12. It has a stellar cast of Deepika Padukone, Arjun Kapoor, Naseeruddin Shah, Pankaj Kapoor and Dimple Kapadia.
"Premiering a film two weeks before its release has never been done and we are willing to stick our necks out with a unique product like `Finding Fanny`. We want opinion makers and regular movie-goers to watch the film and share their views. Sure, it could spawn a variety of opinions and this is a healthy sign. As long as this strategy generates an actively interested forum for the film, it works for us," producer Dinesh Vijan said in a statement here.
Confident about the film, Fox Star Studios` chief marketing officer Shikha Kapur said, "Homi has made an exceptional film with impeccable performances. A product this strong and unique deserves an equally unique marketing approach. Thus, we are inverting the course of the promotions of `Finding Fanny`. We will be commencing our campaign with the premiere of the film."
The film is a comical story about five persons who venture out to find Stefanie Fernandes (Fanny). In the process, they discover a strange sense of solace and love among each other, and end up seeing a point to their previously pointless lives.