`Hamara Bajaj` to remain with Bajaj, rules HC; John Abraham loses out

Last Updated: Wednesday, September 25, 2013 - 12:53

Mumbai: In a blow to actor John Abraham, the Bombay High Court has restrained his production house from using `Hamara Bajaj`, a popular tagline associated with an auto firm, as the title of his next movie.

Bajaj Auto Ltd had approached the court against JA Entertainment Pvt Ltd after it learnt Abraham`s production house proposed to make a movie by the name `Hamara Bajaj`.

While ruling in favour of the Pune-based two-wheeler giant on September 21, Justice S J Kathawala granted a permanent injunction, restraining JA Entertainment from using `Hamara Bajaj` as title or anywhere in the movie.

The auto company used `Hamara Bajaj` in advertisements featuring its popular scooter brand `Chetak`. Production of the Chetak stopped in 2009, but the tagline has consistently featured in Bajaj`s corporate campaigns and is identified closely with it.

Abraham`s production firm had earlier clarified that `Hamara Bajaj` was only a working title of the film – starring Ayushmann Khurana and Yami Gautam - to be directed by Shoojit Sircar.

PTI



First Published: Wednesday, September 25, 2013 - 13:24

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