`Madras Cafe` will be for selective audiences: John Abraham

John Abraham is aggressively promoting `Madras Cafe`, saying it is not a multiplex movie and that he is targetting selective audiences who can appreciate it.

Mumbai: With no confusion or ambiguity in his mind, model-actor-producer John Abraham is aggressively promoting his ready-to-release `Madras Cafe`, saying it is not a multiplex movie and that he is targetting selective audiences who can appreciate it.

After his first successful production venture `Vicky Donor`, this is his second film and he is also acting in it. "We are very clear that we are not a multiplex film," John told IANS, adding that a limited number of prints were being released. "We are not apologetic about this. We are not trying to make our film a mass entertainer." "I am an actor and can make 10 other mass entertainers, but this film is to reach out to a specific audience and I don`t have a problem with that. I don`t have a problem if I find my audience on Monday. I will be very happy if I find my audience on Monday," he said. Directed by Shoojit Sircar, `Madras Cafe`, a spy thriller high on action, features John and Nargis Fakhri in the lead. It is slated for an Aug 23 release. Busy promoting the film, John said: "This is a political thriller and each film has its own audience. We have to find our audience for the film. "This is not a `Welcome Back` or a `Dostana` where you get your audience. For this film, you have to search for your audience. I am sure people will appreciate the effort that we have put in; at least that`s the intention with which we have done it. I hope it does not go unnoticed." Nowadays, filmdom has a new yardstick to measure a film`s box office success - the Rs.100 crore club. But John doesn`t agree with this, saying: "All Rs.100 crore films are not the greatest films. There are Rs.20 crore to Rs.30 crore films that are brilliant." "As an actor I am doing `Welcome Back` and `Dostana 2`. I am doing the most commercial films which will go beyond any numbers, but it`s important to make a film like `Madras Cafe`. I am very proud of the film," he added. He may have his fundas clear about the release, but he admits that producing films is a daunting task. "As an actor you only think about your acting. Now that I am a producer, I have understood how much responsibility is on your shoulders. It`s very difficult and challenging. "I did an MBA. Before modeling, I was interested in advertising, so to present a film is my passion. As a producer it became a progression. Being an actor is great, but being a producer is very difficult," the 40-year-old said. He also shows a bent towards regional cinema. John, a half Malayalai, said: "I can`t speak Malayalam, but yes I accept my interest in Malayalam films. I would like to do some guest appearance with Mammootty and Dilip to start with. I really believe their cinema is unbelievable. You have to see Malayalam films to see their depth. I am a very proud half Malayali." John`s father is a Malayali, while his mother is a Parsi. IANS