Mumbai: Actor Purab Kohli, who is all geared up for his upcoming film `Turning 30`, says, of all his films, `Rock On` helped increase his market value in B-town the most.
"I think `Rock On` has increased my market value in Bollywood. I started getting offers from several quarters," Purab told reporters.
The model-turned-actor garnered lot of appreciation for his performance in the film, where he shared screen space with Farhan Akhtar, Arjun Rampal, Luke Kenny, Prachi Desai and others.
Purab, who will be seen next opposite Gul Panag in `Turning 30`, essays the role of a photographer in the film.
Directed by Alankrita Shrivastava and produced by Prakash Jha, `Turning 30`, is the story of a single woman who grapples with several issues as she hits the mature age.
"I feel each and every person who is either in late 20`s or at the age of 30 have worries about his work, marriage, family and others. It brings additional responsibility as one needs to plan out things keeping in mind their own future and their loved ones," Purab said.
The former VJ will be working with Director Onir again for the `I am` series. It consists of four short films - `Omar`, `Afia`, `Abhimanyu`, and `Megha`. Each film shares the common theme of fear and is based on real life stories. Purab, who has earlier worked with Onir in `My Brother
Nikhil`, said, "I am part of one of the series titled `I am Afia`, alongside Nandita Das. The film is about a girl (Nandita) who decides to become a mother using a sperm donor."
"I play a medical student from a smaller town who donates his sperm for some extra money. He is taken aback by the strange request of Afia who insists on meeting the donor whose sperm she is using," Purab said.