Mumbai: When it comes to business, producers in B-Town can blindly bank on three superstars, who are in the early forties.
Aamir Khan, Salman Khan and Ajay Devgn have the honour of being a part of the billion-dollar club in Bollywood, for their names sells incredibly.
Their recent films have done business of over Rs 100 crore in India alone.
The films that starred these superstars outdid all other films that released alongside. Their films ‘3 Idiots’, ‘Ghajini’, ‘Ready’, ‘Dabangg’ and ‘Golmaal 3’ made huge collections at the Box Office in the domestic market.
In fact, Aamir's ‘3 Idiots’ is the highest Bollywood grosser of all times. Salman's ‘Dabangg’ and ‘Ready’ are on number 2 and 3 slot respectively.
Ajay is next in the list with ‘Golmaal 3’, and his recent release ‘Singham’ followed the trend.
Trade analyst Vajir Singh said to a daily "Going by the extraordinary opening at single screens and a good opening at multiplexes, Singham will cross the 100-crore mark soon."
Expressing his take on the Box Office success, Ajay said, "It feels great to have two films on the list of the biggest earners in Hindi cinema...that too through `Golmaal 3` and `Singham`! It's unreal - much more than what we had hoped for. The flipside is that with great success comes a lot of pressure about your next film.”
“Also, the success quotient changes every Friday. Today, it is my day; tomorrow it will be somebody else's. After 20 years of success and failure, it doesn't change or excite me much. Now I just try and make the audience happy. I am sure Salman and Aamir feel the same way,” he added.
The perfectionist Khan said, "While I am very happy with the monetary success of both films, I have to confess that merely monetary success does not excite me. I think that films like `Taare Zameen Par`, `Lagaan, Rang De Basanti`, `Dhobi Ghat`, etc., enrich our emotions, and have the ability to create a very positive, inspirational, happy and moving impact on us. What excites me is to be part of this life-changing experience for people and society. I thank my directors and writers for that."
Producer Arbaaz Khan, who is still basking on the success of his 2010 blockbuster `Dabangg` said, “Salman enjoyed doing the films and the right music, action, characters and script worked for the films. But the business module is changing today along with a growing number of prints, theatres and multiplexes. What is a benchmark today will change with the economics of the business.”