Mumbai: Aamir Khan is surely idolised by many for his out-of-the-box thinking, especially for the way he’s been promoting his films of late. And now Aamir’s come up with yet another strategy to promote his latest blockbuster ‘3 Idiots’. According to the latest buzz, the actor is all set to appear on the small screen to announce the television premiere of the film himself.
A source reveals that Aamir really wants the TV screening of ‘3 Idiots’ to be as magnificent as the film`s release last year, as he believes that even a small screen telecast, over six months after the movie’s release, needs elaborate marketing. So, the actor has decided to promote the film in a way that its telecast sets a new trend in satellite screenings of movies.
A source says, “Knowing the actor`s penchant for marketing, the channel has put forth several ideas. But the actor is still weighing the options. He is thinking of various ways to promote the telecast. He is keen to make it distinct from being a mere screening like the other films."
The trailers of ‘3 Idiots’, stating that the movie is `coming soon` have already started being aired on the channel. However, the date of the film’s telecast and also for Aamir’s much-awaited small screen appearance, is yet to be finalised.