Abhishek Bachchan outshines Hollywood actor Will Smith!

Updated: Mar 27, 2011, 21:10 PM IST

Spicezee Bureau

Mumbai: Multiple film promotion events for a film in a day is a brilliant marketing tool and one could also create a world record. And who better than Abhishek Bachchan knows what it feels to outdo records.

Junior Bachchan has marked a record of attending maximum media promotion events for his film ‘Delhi 6’ in one day. His record has made a mark over the one set by Hollywood actor Will Smith.

The Bachchan family seems to have a connection with the Afro-American star. Will Smith who had expressed his keenness to work with Aishwarya Rai Bachchan in the film ‘Hitch’ has now come counters with husband Abhishek.

For the promotion of Smith’s film ‘I’ he attended three media events in 24 hours. Coming from the same aspiration AB Junior had established a record in the Guinness Book of World Records for promoting the Rakeysh Omprakash Mehra`s flick, through seven promotion events in one day.

He will soon be seen receiving a certificate by friend and actor Priety Zinta in her new show on the TV centered around the same. The Guinness Book representatives had followed the actor through the record-breaking day in January 2009.

"It feels good to be representing the country on any platform. It feels even better to have entered the Guinness Book for something so different. Have I really beaten Will Smith`s record? I remember it wasn`t easy. I didn`t know whose record I was beating. But we were determined to make it through the maximum number of events that day two years ago, and we did," said Bachchan.