Bollywood heads for a crowded box office this month
New Delhi: A lot of thought goes into finding a proper release date for a film but thanks to a cricket heavy season Bollywood is headed for a clash at the box office this Month.
Due to big films ahead starting with `Ready` in the month of June, small filmmakers have to make the best use of the space available. But it is like professional hara-kiri for some to release their movies with three other films.
However,Cricket World Cup and IPL-4 has forced small budget films to arrive together as their release was postponed during the month of February and March.
While the coming Friday is still in tolerance zone with the likes of `Luv Ka The End` and `Haunted-3D` clashing with each other, the real problem begins a week later with multiple films vying for audience attention. On May 13, there are as many as four films releasing.
Ekta Kapoor is releasing her low-budget affair `Ragini MMS` on May 13 along with Amol Gupte`s `Stanley Ka Dabba`. With her active promotion and a good dose of sex, horror and paranormal she is likely to win the battle at the box office.
Nana Patekar`s `Shagird` and Tusshar Kapoor-Amrita Rao`s love story `Love U... Mr Kalakaar!` have no great hype surrounding them and might go unnoticed.
Situation is worse May 20. There is such a huge crowd out there that even getting a good screen count and show timings would come at a bargain.
`Pyaar Ka Punchnama` is literaly a love obituary while `404` is a horror flick. The other releases of the week include `Bhindi Baazaar Inc`, `Bol`, `Chillar Party`, `Kashmakash` and Pankaj Kapoor starrer `Happi` but if they decide to postpone their release they will again be faced with a packed May 27.
Vipul Shah`s releasing `Kucch Luv Jaisaa` and Subhash Ghai is already gearing up to release `Cycle Kick` and `Love Express`. This is not all as another small film called `My Husband`s Wife` has joined the fray on the same date.
It is a fight for the best slot available and if at all people are looking at moving around their release dates, a resolution has to be arrived at pretty quickly.
With Salman Khan`s `Ready` all set to release on June 3, producers, distributors and exhibitors have a limited choice available.