Brand `Bachchan` is irreplaceable: Prateik

Mumbai: Any remake of an Amitabh Bachchan film cannot affect `Brand Bachchan`, says actor Prateik, who believes the megastar is irreplaceable.

"I don`t think anyone can replace the brand `Bachchan`. You can call him a brand. But for me, he defines Indian cinema when it comes to actors," the 25-year-old said here at the launch of a gym.

Prateik and Big B shared screen space in Prakash Jha`s ‘Aarakshan’. The young boy is currently busy promoting his new film ‘Ek Deewana Tha’, which has British model Amy Jackson as the female lead.