Cinema should not be judged by Rs 100 crore mark: Vidhu Vinod Chopra

Updated: Jun 15, 2012, 20:17 PM IST

Mumbai: Filmmaker Vidhu Vinod Chopra, who created history with 3 Idiots that raked in Rs 385 crores at the Box Office, still does not believe in the 100-crore club and feels films are to entertain people and should not be judged by the business it generates.

Vidhu`s latest offering as a producer-writer is Ferrari Ki Sawari starring Sharman Joshi and Boman Irani in the lead. The film opened in cinema houses today.

"Cinema should not be judged by the Rs 100 crore mark... I hate it. I am way ahead of this mark, I am four-five times ahead of it. Our films have done much more than this like Rs 400-450 crores. If Ferrari Ki Sawari does Rs 100, 200 crores or even Rs two I would be happy as I know the film is very good and touching," Vidhu said.

"Cinema has a different value. The film should be good. The job of cinema is to entertain people," he added.

Vidhu`s 3 Idiots was made at a budget of around Rs 35 crores and it went on to do a business of approximately Rs 385 crores. His other film, Lage Raho Munnabhai was made at a budget of Rs 12 crores and it earned Rs 119 crores at the box office. His latest film Ferrari Ki Sawaari is made at the budget of Rs 20 crores.

Filmmaker Raju Hirani, who directed both 3 Idiots and Lage Raho Munnabhai and has written dialogues for Ferrari Ki Sawari, says, "We don`t make films keeping in mind how many crores a film should make. If that was the intention, then we would have made two-three films every year."

When asked to comment on the Rs 100 crore mark, actor Aamir Khan said, "I don`t go into numbers too much. Different kinds of films come out every year. And every film is different, we can`t judge the success of a film with numbers."

While, Boman Irani said, "Don`t ask me about money. It is important in a way as producers have put in money so they should get returns. But the kind of films that Vidhu Vinod Chopra makes they give importance to story, the script and they ensure that people like it. I don`t know anything about money, it is important that the film should touch people`s heart."

Actor Sonu Sood, who played the role of a villain in Dabangg was a blockbuster film earning approximately Rs 215 crore at the box office, does not believe in number game.

"I don`t believe in this (Rs 100 crore club). Every film has a size, and has a specific budget and recovery happens accordingly. If a Rs four crore film earns Rs 15 crore, then it is a hit. Films must be successful but numbers are not that important, but again if numbers happen then nothing better," Sood said.