Mumbai: Bollywood superstar Aamir Khan`s wife Kiran Rao, who is making her directorial debut with `Dhobi Ghat`, says the film is about the city of Mumbai, its essence and people.
"What started five years ago as a vague idea is now a 100-minute reality and I am most excited and very nervous," Kiran said in a handwritten invitation for the unveiling of the film`s first look on November 17.
Taking a leaf out of her husband`s marketing strategies to promote movies, Kiran will personally write personal notes on post cards while sharing her experiences of Mumbai as well as shooting of the movie in the city every week.
The handwritten invitation was the first part of such an exercise.
"Dhobi Ghat is essentially about Mumbai, its essence and its people. A story about four characters in city of Mumbai," she said.
The film will be releasing on January 21, 2011 after having won critical acclaim at Toronto and London International Film Festivals earlier this year.
It stars Prateik Babbar and Aamir Khan and two new actors in the female leads - Kriti Malhotra and Monica Dogra.
`Dhobi Ghat` is Aamir`s home production and this time he has decided to take a backseat as a producer and let his wife take center stage in the run-up to the release.