Emraan Hashmi`s special movie screening for rickshawallahs

By Parul Sabherwal | Last Updated: Aug 23, 2014, 12:21 PM IST

Zee Media Bureau/Parul Sabherwal

New Delhi: Bollywood actor Emraan Hashmi is leaving no stone unturned to promote his upcoming film `Raja Natwarlal`. As a part of the film`s promotional strategy, the `serial kisser` of the Hindi film industry will see `Raja Natwarlal` with Mumbai`s rickshawallahs.

According to a report published in a leading English daily, the film will be shown to the city`s rickshawallahs at Chandan theatre on August 23, exactly a week before it hits the silver screens. Emraan is reportedly very excited to watch the film and hopes to build a mass support for the movie ahead of its release.

As per reports, it is the first time that such a promotional stint has been adopted by a filmmaker or an actor.

Slated to release on August 29, ‘Raja Natwarlal’ is a con film directed by Kunal Deshmukh. Pakistani actress Humaima Malik is making her debut in Bollywood with this flick. It also features Kay Kay Menon and Deepak Tijori in prominent roles.

Here`s the trailer of `Raja Natwarlal` for all Emraan Hashmi fans: