New Delhi: Director Sajid Khan, who has two hit films in his kitty, is of the opinion that films are made purely for entertainment and do not have the power to change lives or make any impact on the society.
"Films don`t change lives, nor are they made to change anything, their only purpose is to entertain. Cinema is a medium which makes you forget your worries and present a world
which you can never be a part of," Sajid told reporters.
According to Sajid, this is the reason why films which have been hugely successful are a figment of imagination.
"The biggest hit in the world is Avatar which is a fantasy movie. Films like Harry Potter and Spiderman are also popular because they present an imaginary world," the 39-year-old director said.
Sajid, who has directed Akshay Kumar-starrers `Heyy Babyy` and `Housefull`, says he makes films only to entertain the masses and not to achieve critical acclaim.
"Some filmmakers make films to please themselves and a handful of critics, so they get 5-star reviews but their films don`t run at the box office. I make films for the masses. I
would rather make a bad film which does well at the box office than a good film which does badly," he said.
Sajid has been a popular face on television as a talk show host as well as the funny anchor of a number of award functions. He is returning to the small screen with the second season of India`s Got Talent on Colors as a celebrity judge.
"I had 2-3 months free at hand as my next film will start late this year or early next year. I was offered a comedy show but didn`t want to do one since my image on the small screen has been of a comedian for so many years. This show will also help project me as a big director," said Sajid.
The director is working on two scripts right now, "one is an emotional entertainer and the other is a comedy-action entertainer."
Sajid says that it has become increasingly difficult for filmmakers to pull audiences towards movie theatres these days as the medium of cinema has to compete with so many other forms of entertainment.
"Earlier cinema was the only medium of entertainment, nowadays you have all the film stars coming to your home via TV. There are so many options. Even cricket is a form of
entertainment now. Filmmakers have to put in extra effort in bringing audience to the theatres on the opening day via film publicity," he said.
But the director also admits that the publicity and media hype can only bring the audience for the first three days of the film`s release. After that the movie works only if it succeeds in entertaining people.
"A Wednesday was a small-budgeted movie. Its pirated copy was out on the day of its release, but the second and third week saw a good turnout at the theatres because people were talking about it," said Sajid.
"Star attraction, publicity, controversy, works only till the Friday that the film releases on. After that the film speaks for itself," he added.