New Delhi: Good story. Impressive narration. Flawless performance. Despite all these qualities, Sridevi`s comeback film ‘English Vinglish’ hasn`t received overwhelming response at the Box Office, but trade experts are expecting word of mouth to boost footfalls.
Girish Wankhede, of Cinemax in Mumbai, says the word of mouth is working well for the film.
"The response to the film has been positive and very good. People have liked the film. The opening has been average today but it will grow by 65 percent Sunday as the word of mouth for the film is very strong," Wankhede told reporters.
Hilarious, touching and sensitive, the film is directed by ad filmmaker Gauri Shinde who has done an impressive job as a first time director by bringing a message-driven film without being preachy.
‘English Vinglish’ is a light-hearted yet touching journey of Shashi, (Sridevi), who does not know English and is made to feel insecure by her family and society at large.
The film whets your appetite, thanks to Sridevi`s flawless and seamless performance. She is brilliant in front of the camera.
Also featuring Adil Hussain, Priya Anand and French actor Mehdi Nebbou, ‘English Vinglish’ is co-produced by Sunil Lulla, R. Balki, Rakesh Jhunjhunwala and R.K. Damani.
Delhi-based distributor Joginder Mahajan told reporters: "The movie is appreciated by media but it got a 5-10 percent opening in Delhi. It might pick up."
But Anant Verma, business head, DT Cinemas, is looking forward to make profits with Sridevi`s comeback movie.
"It is Sridevi`s comeback movie, therefore people have a lot of expectations from it. Audience has been looking forward to the movie ever since the trailers are out. All our shows have gone jam packed today. Overall DT Cinemas is incurring good business out of `English Vinglish`."
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.