Mumbai: The cast and crew of ‘Jism 2’ shared an explainer video on their social media accounts to spread awareness about chronic hunger in India.
Chronic hunger has been the number one cause of death in the country.
This philanthropic association was initiated by Randeep Hooda, who therein presented the explainer video called whateo to Director Pooja Bhatt, co-producers of the film, Mahesh Bhatt and Dino Morea, and his co-stars Sunny Leone and Arunoday Singh.
Hooda has had a long standing friendship with Jay V Sutaria, the founder of Bhookh.com.
The founder had approached many a corporate houses to support the cause, but it was the 35-year-old actor and the ‘Jism 2’ team that came forth to take the responsibility of spreading the awareness about the problem.
The cast and crew shared the whateo on their personal Facebook and Twitter accounts, and urged their family and friends to do the same.
“Randeep has in fact supported me as a friend in my efforts at Bhookh.com for years. Even award-winning music composer Vicckey Goswami came forward to design the background score for the whateo,” Sutaria said.
“Chronic hunger kills 7000 Indians every day, amounting to 2.5 million every year and the Jism 2 team agreed that this fact needs to be brought to light,” he said.
Veteran filmmaker Bhatt said that it touched his heart and it will touch other’s heart too and urged people to see it and share it.
“Bhookh.com’s cause is true and pertinent. Pooja, Mr. Bhatt and the rest of us are helping to bring this massive issue to the forefront, just like AIDS and Corruption have once been brought forward. Hope you enjoy the whateo,” Hooda said.
The portal was founded by Sutaria in 2003 and was the world’s first dot-com NGO.