Mumbai: Dibakar Banerjee`s ‘Shanghai’ has broken even and the director says his aim was to create a profit-making venture and not a blockbuster.
"`Shanghai` was never made to be the blockbuster of the year. We never thought even this would happen. We spent Rs.12 crore in the making and Rs.8 crore in the marketing. From Monday, we have been making profits. This was our aim and we have done it," he told reporters Tuesday at Juhu PVR here.
Released Friday, ‘Shanghai’ had a slow start but picked up during the weekend. It opened with Rs.3.2 core earnings on the first day and the collection went up by 30 percent Saturday and 35 percent Sunday.
On Monday, the film`s performance at the box office has been strong.
The film is topical as it focuses on the corruption in the political system and performances by Prosenjit Chatterjee, Abhay Deol, Emraan Hashmi and Kali Koechlin have made it an interesting watch.
Talking about appreciation he has received from people, Banerjee said: "I have got 200 texts from people in the industry, my college, school, neighbourhood and all. They loved the film and really got the film.
"The film has impacted people regardless of the fact whether they are actors or normal people like us. There are a lot of people who have not liked the film, which is good. If a film polarises people and if they are talking about it, then it can`t be ignored."
Dibakar also thanked the media and said that 50 percent publicity of ‘Shanghai’ was done through media.
"I want to thank the media. The media supported us and that`s why we have done so well. Other films should be jealous of us," he added.
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.