New Delhi: Talent hunts on television may soon be passe as industry stalwarts like Madhur Bhandarkar, Suniel Shetty, Anu Malik and Saroj Khan have come together as mentors to pick the best from country`s first online database for entertainment talent, `Ab Meri Baari`.
One just needs to upload a video showcasing his or her talent in the field of dancing, acting or singing and if it attracts the mentors, the contestant would be called for audition and screen tests.
"It is a great platform for the people to get noticed without going to a audition. Not everyone can pack their bags and come to Mumbai leaving everything behind especially people in the interiors of our country," Bhandarkar, the brand ambassador of the website said.
"It is also convenient for us in the industry. We hire various casting agencies but here we have a database where we can look for talent ourselves. It is open to all with various opportunities in TV, Bollywood and regional film industry. I have always gone for fresh talent and will be looking out for more through the website," Bhandarkar told PTI.
The man behind the concept, Preet Bedi, a media professional with 30-years of experience, says that idea is to break the monopoly in the entertainment industry.
"It is said that the industry is all about contacts which we wanted to break. We thought there should be a professional, transparent and credible platform to endorse talent which is in abundance in our country.
"Entertainment is a growing industry which is constantly in need of talent. Its about time we opened the doors for one and all to come and get a practical evaluation of their skills and then move forward," Bedi said.
Bedi, who has collaborated with Bollywood actor and entrepreneur Suniel Shetty for the initiative, said their website will be a better talent provider than reality TV shows which concentrate on finding a single winner.
"At our website everybody will get an opportunity to put up their talent. Each one will be evaluated and guided by our mentors," Bedi said.
Each video uploaded at the website will be reviewed by professionals at assistant level in the industry and given rating.
It will be then picked by the mentors, who will give their expert comments, and call the candidate if they find him/her eligible for their requirements.
"I believe it will not only attract the mentors but also other people in the industry as it is already creating a buzz in the circuit," Bedi added.
'Ab Meri Baari', which already has 7,000 members and boasts of an average of 3000 visitors everyday on internet, also conducts regular contests with talent management contracts.
The applicants can participate exactly as they apply for a role or an opportunity. They will be given a situation, which they can enact, shoot and upload on the site (or send a CD). The contest entries will be evaluated by the panel, feedback given to all participants and winners announced on the site.