Now IIFA wants to organise `weekend` for southern industry

Last Updated: Dec 02, 2011, 17:24 PM IST

Chennai: After taking Bollywood offshore, IIFA organiser Wizcraft International wants the southern film industry to also get on board to create a global platform for them.

During the third edition of Media and Entertainment Business Conclave (MEBC) 2011, organized by the Federation of Indian Chambers of Commerce and Industry (FICCI) in Chennai, Sabbas Joseph of Wizcraft International shared the success story of International Indian Film Academy (IIFA) awards weekend and recommended the same for the southern filmdom.

"The talent in the south Indian film industry is enormous. We wanted to seize this opportunity to establish a platform for talent to be promoted and honoured on a national level and international level for south Indian films," said Joseph, director, Wizcraft International Entertainment.

"Regional and Indian cinema have grown into a global phenomenon and we would surely look at promoting and leveraging them on a global platform through brand IIFA," he added.

IIFA is considered as a most respected South Asian film academy and its main highlights include the IIFA Weekend and Awards to felicitate the Hindi film industry.

IANS