Pankaj Kapur: Rs.100 crore club publicity gimmick

Updated: Dec 21, 2012, 20:08 PM IST

Mumbai: Veteran actor-turned-filmmaker Pankaj Kapur says the buzz around Rs.100-crore club movies is the same as the olden day`s silver jubilees. He terms it as a mere tool for film publicity.

The actor has witnessed the celebration of several silver jubilees - the completion of 25 weeks of a film`s run in theatres.

"Rs.100 crore clubs is a publicity gimmick, but if you say 25 weeks or silver jubilee, that also meant that `this is the amount of money that the film has made`. Basically, everybody is looking for success. Let`s not look at it in a derogatory way. Let us look at it in a positive way. I would say let us make more films which make this kind of money," said the actor.

The actor, who will soon be seen in Vishal Bhardwaj`s "Matru Ki Bijlee Ka Mandola", says successful films provide employment opportunities, so the trend must be encouraged.

"In case the film does well and earns a large amount of money, it helps the producers to make more films and provide employment to lot of people," he said.