Mumbai: Aamir Khan is not a kind of person who loses his cool very often, but when he does – there is no let off. Aamir’s next ‘Peepli Live’ is in the promotional stage right now, and ‘the perfectionist’, at his marketing best is leaving no stone unturned for this project to flourish with the right mix of publicity and promotions. According to sources, a marketing executive of the promotional team of ‘Peepli Live’ got to see a bit of Aamir’s anger recently, when he made light of the project!
During one of the discussions, one member of the marketing team referred ‘Peepli Live’ as a small film. Aamir first asked him to repeat his statement and then curtly added that no film is big or small, it’s one’s belief in the film which matters.
He further added that ‘Peepli’ may not have a known face, but if they all believed it’s a good film, then the audiences will watch it. An honestly made film is more probable to garner substantial audience than a regular potboiler.
And moreover, a film, which is so close to Aamir that he has given six months of his time immediately after the success of‘3 Idiots’, cannot be a mediocre.