Post recession, Bollywood biggies shot up their price
Mumbai: Now that recession is dead and gone, Bollywood A-list stars are all set to increase their price tags. According to trade analyst Taran Adarsh, the B-town stars, who at one point, gave great comfort to their producers during recession, have now started quoting exorbitant fee. Whether or not revenue increase has brought about any difference to the other industries, Bollywood stars are hell bent on the most of it.
Adarsh is also of the opinion that the producers too have benefited out of the boom in satellite and allied revenues. So to please the stars and meeting their demands is no big deal for them.
It is reported that Salman Khan is leading with a gigantic Rs. 21 crore deal for his film ‘Bodyguard’. He will also be eligible to fair share in profits. Surprisingly, perfectionist Aamir Khan and Shah Rukh presently do not feature in the list as they have not signed for other banners apart from their own ventures in the last one year. Apparently, Aamir had some stake in the profit of his film ‘ 3 Idiots` . The reported profit was around Rs. 50 crore.
Ranbir Kapoor is here to stay and rule. The super success of ‘Ajab Prem Ki Ghazab Kahani’ and ‘Raajneeti’ has enabled the Kapoor kid to raise his fee to a staggering Rs. 10 crores - a huge amount for a relatively new face. Not to forget, he belongs to the Kapoor khandaan.
‘Omkara’ gave a new lease of life and identity to the yet another Khan of Bollywood. Chote nawab Saif will reportedly get Rs. 13 crore for his next ‘Agent Vinod’. Shasha aka Shahid Kapoor will draw around Rs. 8-9 crore for his next after ‘Mausam’. Imran Khan has reportedly been paid Rs. 7 crore for his film ‘My Brother Ki Dulhan’. He is expected to up the gamble for Karan Johar`s ‘Short Term Shaadi’.
Talking to a news daily, the CEO of UTV Motion Pictures, Siddhartha Roy Kapur, said, "Bollywood has witnessed a big jump in the number of screens in India and overseas. Naturally, increased screens mean increased box-office returns. With two super-hits like `3 Idiots` and `Dabangg` in a matter of 8 months crossing the Rs. 100-crore mark, it has been proven that if a film delivers, the public will back it."
Bollywood hotties Kareena leads with Rs. 4 Crore for her latest films- ‘Agent Vinod’ & ‘Bodyguard’. Katrina Kaif ranks second in the list with a fee of Rs. 3 Crore.