Mumbai: After winning reality show `Khatron Ke Khiladi`, actor Rajniesh Duggal is set to star in a romantic comedy titled `Direct Ishq Ho Gaya`.
The 32-year-old actor has already begun shooting for the film, which is being helmed by `My Friend Ganesha` fame director Rajiv Ruia.
Rajniesh will be seen playing Bicky Shukla, a boy from a Uttar Pradesh village, with a carefree attitude and a Bohemian style of living.
"The character I am playing in this movie is a big challenge for me. I never wanted to play the sweet nice guy and hence wanted to do this role," Rajniesh said in a statement here.
The shooting is currently in progress in Banaras and the next schedule is planned in Mumbai Dockyard. The film also starring Nidhi Subbaiah is produced by Baba Motion Pictures.