Mumbai: Bollywood heartthrobs Ranbir Kapoor and Priyanka Chopra have initiated to fight against piracy of films in India. Along with Sajid Nadiadwala and Eros International, the two young stars have joined the campaign - Alliance Against Copyright Theft (AACT) which is a coalition between Bollywood-Hollywood studios to help alert people about the evils of piracy.
Sources confirm that as part of the campaign, Ranbir and Priyanka are also asking people to report piracy related incidents on the toll free number 1800 103 1919. It is also believed that the ‘Anjaana Anjaani’ couple will also feature in an anti-piracy film conceptualized by AACT to create more awareness about the initiative.
Talking about his association with AACT, Ranbir Kapoor told a news daily, “Piracy has become a serious issue for the industry, especially among the youth. As people from the film fraternity, the onus rests with us to educate and inform people about initiatives like AACT’s toll free number. I hope that everyone supports us and go to theaters to watch the movie.”
On the same note, voicing her concern against piracy, Priyanka Chopra said, “People forget that there is no replacement to watching a movie in a theater. When someone buys or downloads a pirated movie they are not aware about the damage that piracy causes to the industry. As responsible citizens we need to be vigilant about not encouraging illegal activities.”
Well, let’s hope with the involvement of young brass of Bollywood actors, anti-piracy agencies would be benefited by large off the looming threats of movie pirates.