Review: ‘I Hate Luv Storys’ scores high with the newest jodi of Bollywood

Updated: Jul 03, 2010, 09:07 AM IST

Spicezee Bureau

Going by the rushes, you’ll find it hard to give ‘I Hate Luv Storys’ a miss this weekend. It promises everything that a young peppy urban crowd needs, or is rather desperately waiting for this season.

Taking a dig at the Bollywood romantic norms with actor running in the meadows or the actress dancing on the snowy mountains clad in chiffon sari, debutant director Punit Malhotra with this new age rom-com has tried to focus on the love that takes place in Bollywood and the love that takes place in the real world. It also leaves you pondering whether these two love stories are different.

Talking about the story, Imran Khan plays Jay Dhingra, who is stuck-up with the notion that love stories are boring as hell, even though he works as an assistant for a filmmaker who majors into making mushy romantic flicks on screen.

The film gets lively with entry of art director Simran Sharma (Sonam Kapoor), who is all into ishq-vishq and all that goes with it. A diehard romantic, she even has a perfect boyfriend called Raj (Samir Dattani) who gifts her white chrysanthemum, every time he meets her.

Imran and Sonam do begin on the we-hate-each-other note, with Imran squirming at any and everything that`s filmy while Sonam swears by it all: pink teddys, bunches of blooms, candle-light dinners, Karan Johar films, cuddly Cupid`s bows, shooting stars, soppy dialogues and all that made-for-each-other mush. But, it gets fairly predictable as to tell as to what direction it’s all headed.

So as the movie progresses, you can very much tell that Jay, who likes all girls, but hates girly stuff, will soon end up crying like a girl for the same thing he hates like crazy. But before that, he’ll have to ridicule Simran for all her wrongful ideas and stupid misconceptions about the same thing he’s gonna sulk later a.k.a LOVE.

The dilemma is no less for our girl Simran as she discovers her penchant for Mr.Worng, the quirky and irreverent (Imran), rather than the politically correct Mr Right (Samir Dattani). Eventually they both succumb to the inevitable, only that their turnovers are mistimed. So when when Simran says `haan`, Jay says `nah!` and when Jay wants to say `yes, yes, yes!’, it`s a proper let`s-be-just-friends from the sobered Simran.

But the high point, hands down to the rocking chemistry between Sonam and Imran. With a good dose of jaunting and jiving on screen, the physical compatibity between this irresistible jodi will have you asking or more. We must say that the pair is brilliant in an otherwise dud storyline.

Debutant director Punit Malhotra layers his first film with oodles of sugar coating: great locales, mast music (Vishal-Shekhar), a yummy `n yuppy lead pair, some laugh-out-loud moments and a lot of laugh-on-ourself sequences that ridicule the rom-coms that roll out of the Bollywood factory (there are jibes on almost all of Karan Johar films), only to finally give them exactly what people want from a KJo film. Some more words about the performances by the two hotties. They are lovely, look great and gel completely with the characters they play onscreen.

Cinematography by Ayananka Bose creates a visually pretty film and Manish Malhotra`s costumes are the high point: uber cool and urban chic. ‘I Hate Luv Storys’ is total paisa vasool film.

Ratings: Three cheers for this one