Roadblocks in ‘Mausam’ a publicity gimmick?

Zeenews Bureau

Mumbai: The release in delay of Pankaj Kapoor’s directorial debut film ‘Mausam’ has surely generated a lot of curiosity. While the makers of the film stated that Indian Airforce had demaned a few changes within the film before it was released, industry insiders feels that it could all be a marketing gimmick.

The film which was scheduled to release on 16 September was postponed at the last moment as the producers claimed that IAF had demanded some changes. The producers also stated that they had taken the approval from the IAF at the scripting stage itself and making changes at the last moment was impossible.

The buzz in the industry is that the film`s team`s defiant stand may have been a publicity stunt to generate curiosity for the film. And why not? In the recent past, films like ‘Aarakshan’ and ‘Ready’ ran into trouble right before its release. Controversies ensured a decent opening for both the films.

Another theory that is doing the rounds is that the team needed time to put final touches to the movie and the postponement gave them ample time to do so.

Speaking to a daily, a source said, "There`s a research company called Ormax, which gives weekly figures of the buzz that an entertainment product like a movie generates. In the case of ‘Mausam’, the buzz around it grew from 28% to 58%, which means a 100 % increase, courtesy the IAF controversy."

However, the film`s producer, Sheetal Talwar denied the allegations and said, "We have also seen the figures and are glad to learn about the jump. But I wish I was as smart a marketer as you are suggesting." Talwar added that they have incorporated the changes that the IAF had suggested.

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