Mumbai: Actress Sonakshi Sinha will be seen grooving to item song `Go Go Govinda` for Akshay Kumar starrer `Oh My God` and the `Khiladi` feels that the number can be described as a marketing gimmick.
"I think yes one can say this. It can be a marketing gimmick. There is somebody performing a song during Gokul Ashtami. We requested Prabhu Deva and Sonakshi to do it and they agreed," Akshay told PTI.