SRK launches videogame to promote `Ra.One`

Mumbai: Bollywood actor Shah Rukh Khan launched a videogame to promote his upcoming sci-fi movie `Ra.One` in Mumbai on Monday.

After launching the game `Ra.One genesis`, SRK said that the film touted for being the most expensive movie made in Bollywood, was a modern day entertainer and would attract people from all age brackets.

Commenting on the game and this unique method of movie promotion, Khan stressed that this medium was the future.